Everything from this design was done from concept to logo to overall design. I like working with existing elements but like the challenge of starting from scratch as well. I wanted a clean look and one thing the owner kept mentioning was wheat and how they wanted to display it throughout the store. So I went for a vector version and used it throughout the menus, business cards, social media and more. They are located in lower Manhattan so I thought that would be perfect to display a map of the lower financial district with this gem smack right in the middle.