ERIN CACIOPPO GRAPHIC DESIGNER

Puro Chile & Puro Wine is a delightful shop in the heart of SOHO. They offer artisan crafts, food & wine all imported from Chile. These cards were displayed in both locations and handed out in the surrounding neighborhood.

 

I've always enjoyed drawing maps which was an element I incorporated in this design on the reverse side of each card. Also the silhouette of Chile was the dividing piece that separated the store images from the informational text. The logo was created by someone internal in the Puro company but all concepts, graphics and photo editing were done by yours truly. The layouts were later used as signage outside the SOHO shops.