Smooth is a popular smoothie, bubble tea and fresh fruit stand in many of NYC street fairs. The client wanted a fresh look that would stand out in the crowd. They specifically wanted the logo to logo like it was drawn on a chalkboard. I added lots of layers and used a total of 3 fonts. The artwork was used on all of their printed material and t-shirts. Every year I change the overall booth design but the logo had remained the same for the last 5 years. Since changing their overall design I am pleased to hear my clients profits increased dramatically! A little design goes a long way. They even started a spin off to Smooth with their air pressed lemonade, Smooth Lemonade!